case
Author:

Date:

July 14, 2023

Category:

Digital Marketing

Case Study: Delivering a Comprehensive Print Solution for GMB Union’s Congress Awards

 

Client: GMB Union Duration: 12 Days

Challenge: GMB Union, a prominent workers’ union, entrusted Printress Media with a multifaceted project involving the production of 37 distinct printed items, including brochures, booklets, leaflets, along with an assortment of marketing materials such as branded backpacks, pin badges, photo shoot backdrops, and battery chargers. The project’s complexity was heightened by the varied finishing requirements for each printed item. The challenge was to execute this extensive project seamlessly and deliver all items to Brighton by the 2nd of June, with the artwork being received on the 22nd of May.

Solution: Leveraging our comprehensive capabilities and well-established expertise, Printress Media meticulously orchestrated every phase of the project to ensure quality, accuracy, and on-time delivery.

 

 

Key Steps:

Artwork and Typesetting: With the artwork received on the 22nd of May, our expert team embarked on meticulous typesetting and layout adjustments, ensuring that every detail aligned perfectly with GMB Union’s brand identity and design vision.

Approval and Changes: Upon typesetting, a series of revisions and changes were discussed and incorporated to guarantee the final product met GMB Union’s specifications. Our efficient workflow facilitated prompt updates and approvals.

Printing and Finishing: Our state-of-the-art printing facilities enabled us to undertake simultaneous production of the diverse range of printed items. We implemented a tailored approach to finishing, considering the specific requirements of each item, including brochures, booklets, and leaflets.

Coordinated Marketing Items: The production of branded marketing items, such as backpacks, pin badges, photo shoot backdrops, and battery chargers, was meticulously coordinated. These items were meticulously aligned with GMB Union’s branding guidelines.

Quality Control: Each printed item underwent rigorous quality control checks, encompassing colour accuracy, finishing precision, and overall presentation. Our dedication to quality ensured that every item met the highest standards.

Assembly and Packaging: Once all items were printed and quality-checked, our team diligently assembled and packaged the materials into branded backpacks, ensuring ultra-careful attention to detail and consistency.

Timely Delivery: With efficiency as our priority, all items were securely packed and promptly delivered to Brighton, well ahead of the 2nd of June deadline.

Results: Despite the intricacy of the project and the condensed timeline, Printress Media successfully produced and delivered 37 printed items, alongside branded marketing materials, that aligned perfectly with GMB Union’s specifications. Our expertise in typesetting, printing, and finishing, combined with efficient communication and quality control, ensured that GMB Union’s diverse requirements were met on time. The collaborative approach showcased our commitment to delivering exceptional print solutions, even for the most multifaceted projects.

Printress Media